Tuesday, February 24, 2009

Tooheys Extra Dry

This is the 6pack labeling for Tooheys Extra Dry, this design caught my eye at the bottle shop. The typography of this design is pretty basic, just a 3D effect with a shadow. This design uses complementary colours but if not for the tiny bit of red it would be pretty much monocromatic.

In the backround you can see a series of small pictures of random objects such as shoes, speakers and a person who seems to be partying. To me these portrayals seem to give a feeling of cool and fun times, and use simple, but effective shapes for the most part.

What I like about this design has nothing to do with the central logo but the imagery of backround, its diverse use of line and shape works so well with the different tones and shades of green. I dont realy drink this beer though.

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