
This advertisement depicts this tasty pint of Guinness as having an almost holy aura about it with a spotlight effect and a halo of smoke highlighting the product. Obviously a natural contrast of whites and blacks is very effective, even against the black backdrop you can't miss the fact that it's Guinness.
I think it's a quality use of photographic design it's not over complicated and only says what it needs to because it doesn't have to establish a relationship of recognition since it's already so well known. I like this piece of design because it's effective raising awareness of the event and it's relationship with Guinness and it really caught my eye, most of all I like it because it's about beer.
Happy St Patty's Day and Happy 21st Birthday to my good mate Jarryd Grover.
happy st patty's day
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