Converse Connectivity

This is a Converse advertisement I saw in a shoe store called Platypus while I was in Sydney recently. It caught my eye because I recognized the guy from Greenday in it and I thought "hey that's that guy from Greenday". As it turns out these people are all from different bands but I don' recognize any of them.

The design only uses a black and white colour scheme but is very effective in it's originality, each person being connected to the next by the same shoe which is what I like about it. This works realy well because of the lack of colour, if the legs of the figures were in colour or different shades then the design would look dodgy and "disconnected" failing to make it's point. The message I feel this advertisement gives is Converse is a brand that brings people of all different tastes, cultures and groups of style together.

The design doesn't use any typography because it doesn't need to, another product that has established it's image well enough to be recognized with out the need to say what it is.