Empty

For those of you who don't know there is a great design magazine around called Empty, I have only looked over the one issue but I'm assuming they are all as good as another. This particular issue, that I am doing my essay on, is full of amazing artworks and the "editorial content" basically is just about the artists, not too much bullshit advertising, at least not in the conventional way anyway.

This piece of design, is a perfect example I think of less is more, on the last page of this magazine there is just this, "Now Go Create, EMPTY". I feel it's the comparison to the rest of the magazine's wealth in flavour of detail and colour to the lack of, that makes you want to fill that space, cleverly emphasizing the point that the text is making while refering you back to the magazine's title.

The position of the text seems to be suggestively leading out of the back cover almost as if for you to fill more space with your creativity. I wish I knew more about fonts so I could crap on some more but all I can say is I like the typograpghy and it's quite obviously complimented by the white background. I like looking at the pictures in this mag, cheers for the lend Ellie.

Pre-emptive

I think everyone remembers seeing this on our excursion, the logo that they had on the wall was a lot better using 3D design with bits of metal stuff coming from the wall instead of the red line work, looked kind of spidery and was the second most interesting thing next to that really enthusiastic guy at the advertiser.

It took me until now when I've been stuck with ideas to blog about, to remember this logo but I like it's use of simplicity. It only uses three colours and the white text is complimented by the background.

It uses clean geometric shapes and line work for the main part of the logo and would appear almost off balance if it weren't for sharp ordered lines of text giving a sense of harmony. You could almost see in this design two halves or parts of a business, one being the creative side the other being the professional side, working together, this is the impression I fell this logo gives.