LOL

This is the the new fizzy fruit juice LOL, I saw it at my work when we decided to trial it to see how it would sell.

I like how it's bulit upon the basis of the lazy communication we use for online and phone messaging. The design for this product uses familiarity of the online world by using smily faces or emocations and abreviations to stand out. Seeming out of place on a shelf or in the fridge of a shop makes the product prominent and perhaps makes you want to try it bacause it's different.

LOL's design uses bright fluorecent colours contrasted on black and silver backrounds which makes it further pronounced. The typography used is is a pretty basic but modern style that correlates with the condensed naming of the flavours: Bcurrent, Tropkl, Razzbri and Gomango. It also uses the slogan "no bad stuff" which must be true because it sells really well.

Converse Connectivity

This is a Converse advertisement I saw in a shoe store called Platypus while I was in Sydney recently. It caught my eye because I recognized the guy from Greenday in it and I thought "hey that's that guy from Greenday". As it turns out these people are all from different bands but I don' recognize any of them.

The design only uses a black and white colour scheme but is very effective in it's originality, each person being connected to the next by the same shoe which is what I like about it. This works realy well because of the lack of colour, if the legs of the figures were in colour or different shades then the design would look dodgy and "disconnected" failing to make it's point. The message I feel this advertisement gives is Converse is a brand that brings people of all different tastes, cultures and groups of style together.

The design doesn't use any typography because it doesn't need to, another product that has established it's image well enough to be recognized with out the need to say what it is.