LOL

This is the the new fizzy fruit juice LOL, I saw it at my work when we decided to trial it to see how it would sell.

I like how it's bulit upon the basis of the lazy communication we use for online and phone messaging. The design for this product uses familiarity of the online world by using smily faces or emocations and abreviations to stand out. Seeming out of place on a shelf or in the fridge of a shop makes the product prominent and perhaps makes you want to try it bacause it's different.

LOL's design uses bright fluorecent colours contrasted on black and silver backrounds which makes it further pronounced. The typography used is is a pretty basic but modern style that correlates with the condensed naming of the flavours: Bcurrent, Tropkl, Razzbri and Gomango. It also uses the slogan "no bad stuff" which must be true because it sells really well.